Enhanced MQL Workflow
HubSpot’s Lifecycle stage is static, can’t move backward, and date fields are read only. This workflow adds custom properties to overcome these limits and provide more powerful reporting and insights:
- MQL, MQL Count, MQL Date & Latest MQL Date > track all MQLs, their recurrence, and timing.
- Direct Request, Direct Request Count, Direct Request Date & Latest Direct Request Date > identify contacts who made direct requests but didn’t fit ICP, helping refine lead qualification.
This allows reporting on how often contacts MQL, whether they are direct or not and if those direct requests are also within ICP.
How can I access it?
Click the link on the link under the video, to complete your payment. You will receive an email with the download link as well as detailed instructions if you don't already have Supered.